Coastline
Realty

The challenge

Most realtor sites in South Florida look identical: a hero of a beach, a stock photo of a smiling agent, an MLS embed nobody uses. Coastline wanted the opposite — a site that signals taste before it signals listings, so serious buyers self-select in.

Our approach

Editorial layout instead of an MLS dump. Neighborhood guides written like travel features. A buyer/seller flow that splits at the homepage instead of forcing one path. Schema markup for a RealEstateAgent plus per-neighborhood Place references so Coastline shows up for searches like "Miami Beach realtor" and "Delray waterfront homes" — not just "realtor near me."

Outcome

A site that reads more like a magazine than a directory. The kind of brokerage you find through a friend's recommendation, then trust at first glance.