Gripping
Grails

The challenge

Gripping Grails runs live card-breaking shows where collectors buy slots and watch packs ripped in real time. Their old site was a static landing page that couldn't keep up with the show schedule, didn't surface recent hits, and lost momentum between streams.

Our approach

We rebuilt the front page around the live experience — a rotating highlights reel of recent grail pulls, an upcoming-shows calendar, and a clear path from landing to slot purchase. Performance was non-negotiable since collectors land mid-stream from social feeds, so the page renders in under a second on mobile.

Outcome

A site that matches the energy of a live break: fast-loading, visually loud, and structured around the moments that actually convert viewers into buyers.